Recognition for a values-led programme that strengthens recruitment, retention and staff experience.
Active Pathways has been named winner of the Great British Care Awards – Recruitment, Retention & Reward 2025 category. The judging panel recognised a joined-up approach to workforce experience – from onboarding and mentoring to recognition and career pathways – and its impact on safe, consistent care across services.
The programme has helped improve stability and team confidence, supporting day-to-day practice and outcomes for the people we support.
“This award is about everyday consistency — supportive supervision, clear training pathways and recognition that feels real. When teams feel confident, people experience better days.” Lizi Marsden, Head of People
Katie Pilkington, Director of Operations added: “The small things add up – proper handovers, coaching on the floor, and a culture where people feel seen. It’s made a tangible difference.”
