Cookie Policy

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Cookie policy

Active Pathways (“we” or “us”) use cookies and other similar technologies in the operation of this website.

A cookie is a small program downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device (PC). If cookies are disallowed some web site features will not operate.

By using our website, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our website, and how you can refuse or withdraw your consent to cookies.

For further information about cookies and how to use your browser to control them, see the following link to

1. Web Site Performance Monitoring and Tracking:

Our website uses one or more analytical statistical data collection programs to assemble records about who uses the site, from where, how often, what pages, how long on each page, and many other items of statistical importance that allow us to improve our effectiveness in the supply of web experiences.

The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Information is collated into a series of reports and is studied on a regular basis.

The stats that these cookies generate are anonymous and cover things such as;

     i. How many people visit the website;

     ii. Where they have come from;

     iii. Pages they visit;

     iv. How long you stay on the site.

Third partyDescription
Google AnalyticsCollects statistical information about how you use the site so that we can improve the experience

2. Pay-Per-Click (PPC) Interest-based advertising

From time to time we advertise our services through the main search engines, consequently we track our marketing spend, interaction and goal reporting.

We use them to ensure we deliver more relevant advertising based on keywords that our users are searching for.

Third partyDescription
Google AdWordsTracks PPC performance of search campaigns.
Facebook AdsTracks performance of paid social advertising.
Twitter AdsTracks performance of paid social advertising.
YahooTracks PPC performance of search campaigns.
BingTracks PPC performance of search campaigns.

3. Refusing or changing my cookie settings

You may refuse to accept cookies by altering the settings on your internet browser. For more information about how to do this, look at your browser ‘help’ section or visit and

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

Alternatively, if you are using a mobile or tablet please revert to its operating manual.

Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may not be able to access or use fully certain parts or functionality of our website.

6. Updates to this policy

We are an SME and as such have basic control polices inplace, we do aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to regularly review and update the details when new functionality or services are provided.

All changes will be reflected on this page.

Updated: 21 September 2022