Cookie Policy

Cookie policy

Active Pathways (“we” or “us”) use cookies and other similar technologies in the operation of this website.

A cookie is a small program downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device (PC). If cookies are disallowed some web site features will not operate.

By using our website, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our website, and how you can refuse or withdraw your consent to cookies.

For further information about cookies and how to use your browser to control them, see the following link to https://www.aboutcookies.org/

1. Web Site Performance Monitoring and Tracking:

Our website uses one or more analytical statistical data collection programs to assemble records about who uses the site, from where, how often, what pages, how long on each page, and many other items of statistical importance that allow us to improve our effectiveness in the supply of web experiences.

The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Information is collated into a series of reports and is studied on a regular basis.

The stats that these cookies generate are anonymous and cover things such as;

     i. How many people visit the website;

     ii. Where they have come from;

     iii. Pages they visit;

     iv. How long you stay on the site.

2. Pay-Per-Click (PPC) Interest-based advertising

From time to time we advertise our services through the main search engines, consequently we track our marketing spend, interaction and goal reporting.

We use them to ensure we deliver more relevant advertising based on keywords that our users are searching for.

3. Refusing or changing my cookie settings

You may refuse to accept cookies by altering the settings on your internet browser. For more information about how to do this, look at your browser ‘help’ section or visit www.allaboutcookies.org and www.youronlinechoices.eu.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

• Google Chrome – https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
• Microsoft Edge – https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
• Mozilla Firefox – https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Microsoft Internet Explorer – https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Opera – https://www.opera.com/help/tutorials/security/privacy/
• Apple Safari – https://support.apple.com/kb/ph21411?locale=en_US

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

Alternatively, if you are using a mobile or tablet please revert to its operating manual.

Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may not be able to access or use fully certain parts or functionality of our website.

4. Updates to this policy

We are an SME and as such have basic control polices in place, we do aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to regularly review and update the details when new functionality or services are provided.

All changes will be reflected on this page.

5. Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

• F24_autoID
• F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

6. Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

Updated: 13 October 2023