Active Pathways has been recognised at the Great British Care Awards 2025, winning for our approach to Recruitment, Retention, and Reward. We are very proud of this achievement, as it highlights how much we value our team – they are at the heart of everything we do.
We are also incredibly proud to share the judges’ feedback: “Congratulations to the Active Pathways team for demonstrating exceptional dedication and care in all aspects of your people strategy. Your proactive approach to recruitment, mental health support, and inclusion creates an empowering environment where every individual feels valued, heard, and supported. The consistent recognition of staff achievements, combined with your focus on professional development, reflects your commitment to nurturing talent and fostering a sense of belonging. Your leadership in creating a culture that prioritises care and employee well-being is inspiring.“
Syd Coombes, the Managing Director of Active Pathways, noted, “The care sector is facing big changes, with providers trying to meet growing needs whilst keeping a stable team.” At Active Pathways, we have focused on personal support and good benefits, which has built real loyalty.
What is working for us:
- We look at how our operations affect our team, and we use that to support new colleagues.
- We offer 24/7 GP access for staff and their children, and incentives for looking after their health.
- Our people are engaged in internal initiatives that enable them to influence organisational decisions.
- We involve residents in shaping our services.
- We celebrate milestones, making sure everyone feels seen and valued.
- We aim to get back to candidates applying for a role with us quickly; with application – offers timescales of an average of seven days.
- Our internal staff engagement and governance frameworks encourage honest feedback, building trust.
- We combine a variety of tools for inductions, building team bonds and identifying needs.
This award is a testament to the hard work and dedication of our team. We believe that by prioritising their well-being and development, we create an environment where everyone can thrive. We are grateful for this recognition and remain committed to providing exceptional care and support.